Hipster fantasy designer Erin Fetherston is a fave among indie stars like Kirsten Dunst and Zooey Deschanel. She is known for her cute, urban fairy-tale dresses. It came as a shocker when it was anounced that she’ll be creative consulting and guest designing for Juicy “Velour Tracksuit” Couture through 2011.
We almost didn’t believe it, either, but then Erin wore this awesome Juicy (yes, Juicy!) dress to the 2010 Met Costume Institute Ball. It’s even in their signature velour.
Here’s an interview Erin did with New York Magazine:
How does the Erin Fetherston aesthetic relate to Juicy Couture?
The spirits of the brand cross over a bit. As a designer, I’ve always tried to balance a certain whimsy and playfulness with sophistication. And Juicy has such a fun-loving, irreverent spirit that I feel a lot of natural synergy between the two.
What are your plans for the infamous tracksuit?
The brand is celebrating the tenth anniversary of the tracksuit this year, so we’re offering a whole bunch of new variations on the theme — lots of different silhouettes. I’m doing a lot of fabric research right now. It’s great, because I’ll get to design the fun party dresses and take a crack at the iconic pieces.
Any current trends you’re ready to see retired?
I’ll be ready to see the studs and giant shoulder pads go.
What do you guys think?
Will Erin Fetherston take the tracksuit outta the mall and into the streets? Does this water-down Erin’s “personal brand” (ahem, Carles from Hipsterrunoff)?
Will the Real Housewives of The OC start dressing like Zooey Deschanel?
Will Zooey D.’s long lost twin, Katy Perry (below, in Erin F.), be rockin the velour?
Here’s Wendybird, a short film by Ellen von Unwerth, in which Kirsten Dunst finds a box of Erin Fetherston swag and lives happily ever after.
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