fuseproject designer, Yves Behar, and Puma have come up with this Clever Little Bag, a solution to the waste created by sneaker sales.
Clever, indeed: eliminating paper, plastic, and most of the cardboard, sneakers are packed in a red shoe bag inside of a recyclable, folding box. This new design can save over 8500 tons of paper, a million liters of fuel oil, and over 275 tons of plastic – per year! Sweet! Happy Earth Day, internet!
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(source: format mag)