Karl Lagerfeld’s Dope Coke Campaign

So, how did Karl Lagerfeld get so skinny? Was he a Coke (-ca Cola)  fiend? He is now! You may have already seen Karl’s new spin on Coca Cola Light (below). Here’s a look at the campaign, featuring Canadian model Coco Rocha and Baptiste Giabiconi.

Karl-Lagerfeld-Coca-Cola-Light-Coco Rocha & Baptiste Giabiconi Campaign

Karl Lagerfeld x Coca Cola Light limited edition box set:Karl-Lagerfeld-Coca-Cola-Set

The Kaiser designed the bottle and shot the campaign. Karl actually shot a Chanel campaign right in our hood, in NYC, a few weeks ago.

related: guerilla SSS x Coke “campaign”

(sources: colette, Stylelist)

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