So, how did Karl Lagerfeld get so skinny? Was he a Coke (-ca Cola) fiend? He is now! You may have already seen Karl’s new spin on Coca Cola Light (below). Here’s a look at the campaign, featuring Canadian model Coco Rocha and Baptiste Giabiconi.
Karl Lagerfeld x Coca Cola Light limited edition box set:
The Kaiser designed the bottle and shot the campaign. Karl actually shot a Chanel campaign right in our hood, in NYC, a few weeks ago.
related: guerilla SSS x Coke “campaign”