“Be Stupid“? An interactive mix of online catalog and music video? More like a really smart, cool idea.
Stink Digital have taken Diesel’s spring/summer 2010 Be Stupid campaign to a whole other level. Commissioned by Anomaly London and hosted at www.diesel.com/ahundredlovers, their video look book is also the debut music video for artist Josep Xorto’s track, “A Hundred Lovers”. It’s got enough looks for all those lovers, so watch it to see what Diesel has coming out. The song is catchy, too.
Do you think people will be doing the Diesel dance once this video gets enough hits?
(source: Culture Shoq)